October 2, 2012

Anti-Obesity Ads Blaming Overweight Parents

New Anti-Obesity Ads Blaming Overweight Parents Spark Criticism The ads were created by Blue Cross and Blue Shield of Minnesota "Our intent in creating these ads was really just to show good parents having moments of realization that they needed to change their own behavior in order to send the right message to their kid," Marc Manley says (Vice President and Chief Pevention Officer) He says, the problem of obesity in Minnesota and nationwide is so tough, they needed a new, more dramatic approach.

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