November 12, 2012

Study finds that 85% quit social games after one day

Playnomics, the market leader in predictive analytics for games,  released their  user data report. This report is a digest of data collected from millions of social game players in the Playnomics game network during the third
quarter of 2012 (July 1- September 30).

Engagement is the key focus of Playnomics research because in today’s social game marketplace, it’s evermore clear that early segmentation and targeted messaging are key to engaging, far and beyond one-off experiences.



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