November 7, 2012

What would Batman eat?: priming children to make healthier fast food choices

An article in Pediatric Obesity show how the authors investigated whether either of two priming tactics – the priming of a role model's food choices or the priming of healthy foods – could influence children to make healthier fast food choices.
When children were asked what various admirable people – such as Batman or Spiderman – would eat, 45% chose apple slices over French fries.
Advising a parent to ask their child ‘What would Batman (or another admired character or person) eat?’ might be an easy step to take in what could be a healthier fast food world.



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