In a notable 1991 study, researchers found that 91% of 6-year-olds surveyed were able to correctly match Old Joe, the Camel cigarettes cartoon character logo, with a picture of a cigarette — nearly equal to the number of kids who correctly matched Mickey Mouse with the Disney Channel logo.
Twenty-two years later, a new study finds that cigarette manufacturers' efforts to reach young children internationally in low- and middle-income countries is nearly as effective, and consequently as worrisome.
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