Public health campaigns that stigmatize obese people by using negative images or text do not motivate them to lose weight any more than more neutral campaigns, finds a new study in the American Journal of Preventive Medicine. In fact, negative campaigns may backfire by undermining a person's belief that he or she is capable of losing weight.
News and reflexions about change for good
June 27, 2013
Negative public health campaigns may undermine weight loss goals
Public health campaigns that stigmatize obese people by using negative images or text do not motivate them to lose weight any more than more neutral campaigns, finds a new study in the American Journal of Preventive Medicine. In fact, negative campaigns may backfire by undermining a person's belief that he or she is capable of losing weight.
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