June 13, 2013

Superformula to fight cancer

The first step in the fight against cancer is believing in the cure.
The advertising agency JWT has come up with an inspiring way to help children deal with cancer at The A.C.Camargo Cancer Center in São Paulo, Brazil.
Doctors and the team at JWT worked together to remove some of the fear of the treatment by designing intravenous bags based on characters from the Justice League.


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