Kids around world now recognize cigarette brand logos

In a notable 1991 study, researchers found that 91% of 6-year-olds surveyed were able to correctly match Old Joe, the Camel cigarettes cartoon character logo, with a picture of a cigarette — nearly equal to the number of kids who correctly matched Mickey Mouse with the Disney Channel logo.

Twenty-two years later, a new study finds that cigarette manufacturers' efforts to reach young children internationally in low- and middle-income countries is nearly as effective, and consequently as worrisome.

More information (USA Today)

Cut FIlms, an anti-tobacco and anti-smoking youth project

Cut Films is an anti-tobacco short film competition aimed at young people to make films for their friends.

The best short film could win tickets to music festivals, Ipods and shopping vouchers. 

Cut Films started after Deborah Hutton, who was Health Editor for Vogue fashion magazine, died of lung cancer from smoking for just a few years.

Deborah realised too late the harm smoking does and died leaving behind her husband and four children.

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Anti-smoking: A short film competition aimed at young people

The Deborah Hutton Campaign, present a social media Project: Cut Films.
It is an annual national short film competition, to educate young people about smoking in a creative way. Rather than being passive viewers, young people working collaboratively can use this campaign to actively raise aspirations and convince their peers to reconsider their behaviour and attitudes towards smoking.

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