PlayBrave: a massively multiplayer online social game to build a kinder, braver world.

PlayBrave is a massively multiplayer online social game about playing together to build a kinder, braver world throw missions.  Some of the missions will be simple like "Take a picture of the bravest outfit you can and post it on Instagram", while others might be more complex like "Shoot a video of you and your friends making a mural about bravery and post it on YouTube".

So missions can be just about anything, but they all have a couple of things in common:

- All missions require you to create something (like an image or a video).

- All missions require you to post your creation on a specific social media site for all the world to see.

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Half the Sky Movement: The Game

A Facebook adventure that raises awareness and funds to empower women and girls across the globe.

Over 300 million people play online social games each month, and their demographic profile cuts across gender and age groups. In early 2013, the movement to empower women and girls continues with a new adventure on Facebook. Half the Sky Movement: The Game is inspired by the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide and brings players first to a small village in India to meet Radhika.

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Study finds that 85% quit social games after one day

Playnomics, the market leader in predictive analytics for games,  released their  user data report. This report is a digest of data collected from millions of social game players in the Playnomics game network during the third

quarter of 2012 (July 1- September 30).

Engagement is the key focus of Playnomics research because in today’s social game marketplace, it’s evermore clear that early segmentation and targeted messaging are key to engaging, far and beyond one-off experiences.

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FamScape Social Game For Improving Real-World Health

Health insurance firm Humana has launched FamScape, a social game designed to "motivate families to achieve healthy-living goals"

FamScape allows players to interact with others in user-created villages, take part in custom challenges for real-world activities (e.g. attending yoga class, practicing music, surfing), and receive points by completing challenges -- which they can exchange for in-game items.

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