How Physical Fitness May Promote School Success

Children who are physically fit absorb and retain new information more effectively than children who are out of shape, a new study finds, raising timely questions about the wisdom of slashing physical education programs at schools.

A representative study, presented in May at the American College of Sports Medicine, found that fourth- and fifth-grade students who ran around and otherwise exercised vigorously for at least 10 minutes before a math test scored higher than children who had sat quietly before the exam.

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El Ministerio de Sanidad y ATRESMEDIA se unen contra la obesidad infantil

La Ministra de Sanidad, Servicios Sociales e Igualdad, Ana Mato, y el Consejero Delegado de ATRESMEDIA, Silvio González, han firmado un convenio de colaboración que tiene como objetivo desarrollar acciones de sensibilización y concienciación en materia de prevención de la obesidad infantil. Este convenio tendrá como marco de actuación EL ESTIRÓN, la iniciativa de Responsabilidad Corporativa de ATRESMEDIA que nació en mayo de 2011.

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Pedalear para ganarse el Bollycao

Que los niños tengan que pedalear para conseguir zumos, batidos, snacks o dulces, una nueva forma de buscar solución a un viejo problema, la obesidad infantil. Ese es el mecanismo de la máquina dispensadora que se ha presentado hoy en el Museo de las Ideas de Barcelona.

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Coca-Cola, contra la obesidad en su última campaña publicitaria

Coca-Cola ha lanzado en España el segundo spot publicitario de la campaña ¿Y si nos levantamos? en el que invita a "levantarse" contra las estadísticas que auguran un alto grado de sedentarismo y obesidad para el año 2030. 

Además, Coca-Cola  ha puesto en marcha la página web "cambialasestadisticas.com" en la que expone los vídeos de la campaña así como varias sugerencias de acciones concretas y actividades lúdicas o deportivas para llevar una vida activa: Utilizar más las escaleras en lugar del ascensor;  Ir a trabajar en bicicleta; Probar a "dominar el skate"; Hacer excursiones; Probar el parapente o el patinaje.

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Ibitz Uses Child's Physical Activity To Power Games, Earn TV Privileges

Kids have to walk 5,000 steps in a day before being allowed to watch cartoons, or an hour-long bike riding to earn an hour of video games.

That's the idea behind ibitz, a new fitness tracker that not only keeps track of how active child is, but lets him or her earn access to new levels in a favorite video game, or time in front of the television based on how active they've been during the day.

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Getting kids outdoors makes them happier, healthier – and smarter

Younger generations spend more time with their cell phones and headphones today, rather than constructing forts in the woods, or listening for the sounds of bird calls and frog croaks. Research has demonstrated that time spent in nature fosters the healthy development of children. Outdoor play helps children manage stress and become resilient. Natural spaces stimulate children's limitless imaginations and foster creativity. Children who connect with nature may be more inventive and better problem-solvers due to the hands-on learning that local nature provides.

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Zamzee: A game that gets kids moving

Zamzee®, a pocket-sized activity meter  that measures activity and connects to a motivational game-based website.

It increased physical activity levels in kids by 59% over a six-month period and reduced biological risk factors for heart disease and diabetes. These results from a study sponsored by HopeLab and the Robert Wood Johnson Foundation were announced September 23 at the 2012 Obesity Society Annual Meeting in San Antonio, Texas.

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Regular physical activity improve kids and teens academic performance

The Center for Disease Control and Prevention (CDC) publish a report that show that regular physical activity in childhood and adolescence improves strength and endurance, helps build healthy bones and muscles, helps control weight, reduces anxiety and stress, increases self-esteem, and may improve blood pressure and cholesterol levels.

It may help improve students’ academic performance, including

- Academic achievement and grades

- Academic behavior, such as time on task

- Factors that influence academic achievement, such as concentration and attentiveness in the classroom.

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