The initiative is launched within the company's nutrition commitment made in 2011 when the company promised that all of its packaging, promotions and campaigns aimed at kids would feature a nutritional message. “We think that this is a fun and engaging way to give a nutritional message to kids. This is really the first step in a larger book strategy, and our intent is to continue over several years,” commented Ubong Ituen, VP-marketing for McDonald’s USA.
News and reflexions about change for good
October 11, 2013
American kids will get books instead of toys with McDonald’s Happy Meal packs in November
The initiative is launched within the company's nutrition commitment made in 2011 when the company promised that all of its packaging, promotions and campaigns aimed at kids would feature a nutritional message. “We think that this is a fun and engaging way to give a nutritional message to kids. This is really the first step in a larger book strategy, and our intent is to continue over several years,” commented Ubong Ituen, VP-marketing for McDonald’s USA.
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