Gaming to Engage the Healthcare Consumer

This ICF International white paper examines the growing trend of gamification in the healthcare industry. Topics include:

▪ Healthcare gaming examples 

▪ Key market drivers

▪ Gaming trends in achieving healthier populations

Health-related apps are rising in popularity, and customers crave more than affordable healthcare: They want training simulations and telehealth tools to motivate them to meet their fitness goals.

Gamification—the application of game elements and digital game design techniques to common business dilemmas and social challenges—has long been in use by the U.S. military, the airline industry, and even higher education institutions. However, the healthcare industry is just starting to follow suit.

Authors: Paul Cummings, Mick Golson, David Goodman, Lisa Nonamaker, ICF International

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